Mekhela chador, muga silk, and tribal weaves, made by 2,400+ artisans across the eight states of the Northeast. Sold direct from the loom. GI certified. NEHHDC partnered.
Muga, Eri and Pat, the legendary trio of Assamese silk, each born of a different cocoon, each with its own soul.
GI Certified
The only naturally golden silk in the world, reared by the Antheraea assamensis moth. Its lustre deepens with every wash.
Shop Muga →
Ahimsa Silk
Known as Ahimsa silk, eri is spun only after the moth has flown free, so no silkworm is harmed. Matte, warm and woolly.
Shop Eri →.jpg?width=600)
Pure Silk
Assam's naturally white-to-cream mulberry silk, prized for its pure lustre, strength and softness. The third of Assam's signature silks.
Shop Pat →In the Northeast, the loom is a household fixture, not a factory machine. In villages like Sualkuchi, the "Manchester of the East," some 17,000 looms click from dawn, and the craft passes from mother to daughter as naturally as language.
Every gamosa woven for Bihu, every mekhela chador for a wedding, every Naga shawl that records a life of valour carries meaning no mill can print. When you buy here, you keep that living tradition at the loom.
Every piece is handwoven by a Northeast artisan and sold direct, no mill, no middleman. GI-assured through NEHHDC's Purbashree.
Six weaves of the Northeast, each with its own origin, technique, and meaning.
A naturally golden wild silk reared only in Assam by the Antheraea assamensis moth. Its lustre deepens with every wash, and a single saree can outlive its wearer as an heirloom.
Known as Ahimsa or peace silk, eri is spun only after the moth has flown free, so no silkworm is harmed. The yarn is matte, warm and woolly, soft as cotton and made for everyday wear.
Assam's naturally white-to-cream mulberry silk, prized for its pure lustre, strength and softness. Alongside Muga and Eri, it completes the trio of Assam's signature silks.
Defined by its triangular border motif, the Moirang Pheejin, woven as elongating teeth. The design represents the fangs of Pakhangba, Manipur's guardian deity, worn as spiritual armour.
Among the Nagas, a shawl is a résumé you wear. Its motifs spell out the wearer's tribe, wealth and acts of valour: the mithun head for feasts of merit, the spear for a warrior.
The traditional Assamese drape in two pieces: the mekhela worn like a pleated sarong, the chador draped over the shoulder. Unlike a single-cloth saree, its cylindrical lower piece gives a structured fit.
On the loom, time moves differently.
Each thread is a decision; each pattern,
a story generations in the making.
Northeast India's handloom traditions are not museum pieces, they are living practices, passed from mother to daughter, father to son. Every weave carries the memory of mountains, rivers, and festivals that have shaped these communities for centuries.
In partnership with the North East Handicrafts & Handlooms Development Corporation, Purvi ensures every artisan receives fair wages, certification support, and global market access, without surrendering creative sovereignty over their craft.
01
02
03
-550x688w.jpeg)
04
%20(1)-550x688w.jpeg)
05
.jpg?width=700)
06
Eight states, eight signatures. Trace each cloth back to the soil, the loom, and the hands that made it.
In the Northeast, a weave is never just fabric. It is gifted, draped, and worn at the moments that matter most.
Every product sold on Purvi carries authentic GI certification, the government's guarantee of origin and authenticity.
Every purchase directly supports a weaver family. Every saree funds a living tradition.
We partner directly with weaver cooperatives across all seven Northeast states through NEHHDC. No middlemen. Fair wages. Creative control stays with the artisan.
Every piece is verified and tagged with its Geographical Indication certification before listing. You know exactly where your saree was made, by whom, and with what fibre.
Our team of textile experts and NEHHDC officials inspect every weave before it ships. We list fewer pieces. We never compromise on quality.
Each parcel includes a handwritten note from the weaver, a care guide, and a QR code linking to the artisan's full story on our platform.
"Craft is not a luxury.NEHHDC · North East Handicrafts & Handlooms Development Corporation
It is a living heritage that feeds
families and defines cultures."
New arrivals, weaver stories, and heritage notes,
delivered rarely, only when it matters.